Over several years, Keiser and Digital Tails Group have worked together to better how Keiser’s fitness technology is communicated in the digital space. The collaboration extends across product visualization, interactive training tools, virtual gym environments, and a library of 3D assets that makes their products accessible and visually engaging.
USA
High-performance fitness equipment for gyms, sports teams and medical facilities.
Fitness equipment manufacturing • B2B & B2C
3D Modeling
3D Animation
Product display video
Virtual gym flythroughs
Petra Palusova
CSO, Digital Tails Group
15 min read
Our partnership has built a foundation that supports multiple areas of Keiser’s communications. Each solution is designed to simplify technical information, express product quality, and create a cohesive experience for customers, dealers, and trainers. 3D design has become a central element of this strategy.
This case study presents four key projects that illustrate how we supported Keiser’s evolution toward a visually coherent digital ecosystem.
Project 1
3D gym exercise animations
52 anatomically accurate 3D animations for 25 machines
We produced 52 anatomically accurate 3D animations across 25 machines from Keiser’s range. The goal was to make product use intuitive and safe by showing exactly how each movement works and which muscle groups are engaged. The 3D models provided by Keiser were first brought into visual consistency. Our team refined geometry, adjusted proportions, and applied a unified material library developed at the start of the project. Working alongside an anatomist, we re-rigged the human model so that every motion reflected natural biomechanics and true muscular response.
After extensive testing of lighting, environments, and rendering engines, the final 4K visuals achieved a precise, realistic look suitable for both training and marketing use. The full cycle – from concept to delivery – took 10 weeks, with creative direction, modeling, and rendering handled in close coordination. What we delivered is a clear, engaging visual library that helps users understand Keiser’s equipment in motion while strengthening the brand’s presence in digital product education.
Standardized visual assets
Refined all 3D models provided by Keiser for consistency in look and proportions, applied a unified material library developed specifically for the project
Rebuilt anatomical accuracy
Re-rigged the human model under the guidance of an anatomist to represent real muscle motion
Engineered visual precision
Tested multiple lighting setups, environments, and render engines to achieve the final 4K quality
Managed the full production cycle
Handled concept, coordination, modeling, animation, and rendering – completed in 10 weeks
Delivered a unified animation library
Created a clear, engaging animation library used in training, marketing, and product education
Project 2
3D visualization for e-commerce
Configurable fitness equipment models for digital sales and customer experience
This initiative marked the foundation of Keiser’s long-term 3D strategy: they decided to move from static visuals to a dynamic, reusable asset system that supports sales, marketing, and customer engagement across their platforms.
Our team transformed Keiser’s original engineering files into high-fidelity, fully optimized 3D models built for use in web and no-code configurator platforms such as Emersya, Floorplanner, and EC Design. Each model was reworked and adjusted to balance precision and performance so that geometry, topology, and materials remain accurate and consistent for real-time rendering.
This creates a digital infrastructure that supports every stage of Keiser’s ecosystem, including customer experience, sales, and product education. The process was managed end-to-end by our technical 3D artist team, covering modeling, optimization, and platform adaptation without external development work.
Our team transformed Keiser’s original engineering files into high-fidelity, fully optimized 3D models built for use in web and no-code configurator platforms such as Emersya, Floorplanner, and EC Design. Each model was reworked and adjusted to balance precision and performance so that geometry, topology, and materials remain accurate and consistent for real-time rendering.
Converted engineering files into optimized 3D models
Prepared assets for Emersya, Floorplanner, and EC Design
Unified materials, geometry, and topology for visual consistency
Expanded the library across three product lines: Cardio, A300, A400
Managed modeling, optimization, and adaptation fully in-house
Project 3
M3i indoor cycling display walkthrough
Product video for sales and training
This project focused on presenting the M3i indoor cycling display through a story-driven product video. The goal was to demonstrate how the display operates and how it elevates the overall training experience with Keiser equipment. The video brings together 3D visuals and real-world context to show the connection between hardware, software, and the athlete.
Every movement and interface cue is designed to express technical detail and user benefit so the product is clear and accessible for customers, dealers, and trainers alike.
Our team handled the full production: motion design, visual direction, camera pacing and post-production.
Project 4
Virtual flythroughs for gym design
Virtual visualization of performance spaces
This final project in the series places Keiser’s equipment in context and shows how the products fit together within real training environments. Built in Unreal Engine, the flythroughs take viewers through fully realized gym space. The scene aims for authenticity and function so Keiser’s marketing and sales teams can present what a completed space looks like and how the equipment fits into it.
The goal is to move past static product images and show the atmosphere, flow, and scale that define a well-planned training environment. The virtual space forms part of Keiser’s wider digital ecosystem. They connect spatial planning with configuration tools, product animations, and guided experiences. The result shows not only the appearance of the equipment but also the feeling of training in a space built for performance.
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