DTAssist

AI Configurator for Furniture Brands

AI Configurator for Furniture Brands

AI Configurator for Furniture Brands

Smart configuration layer for 3D and visual product interfaces

Download offer
Download offer

Let's see how we can help you

Let's see how we can help you

Book discovery call

Book discovery call

From complexity to clarity

Meet our AI Configurator: text in — product out

For furniture companies offering customizable or made-to-measure products, the path from inspiration to purchase can be complex. Our AI Configurator simplifies this journey by replacing menus and manual quoting with an intuitive, conversational interface.

Customers can describe exactly what they want: “a matte oak sideboard for a 140cm wall, with black metal legs” – and instantly receive a valid product configuration, complete with visuals and pricing.

From friction to flow

Real problems, smart fixes

Complicated, rigid interfaces

Problem

Most visual configurators require users to manually adjust dimensions, materials, and features through a UI that can feel overwhelming, especially for non-technical buyers.

AI fix

We replace forms and dropdowns with a natural-language interface. Customers can simply say, “I need a wardrobe for a 240cm wall, in matte black with sliding doors,” and get an accurate configuration.

Slow or manual quoting

Problem

Sales teams spend time chasing specs, creating custom drawings, or manually calculating prices → delays deals and drains resources.

AI fix

Built-in CPQ logic calculates prices in real-time as configurations are generated → eliminates delays and reduces dependency on sales reps for initial quotes.

Low conversion from product pages

Problem

Complex workflows, friction in the buying process, and lack of personalization lead to high drop-off rates and missed revenue.

AI fix

An intelligent interface means fewer steps, clearer outputs, and increased engagement → moves customers through the funnel faster.

Underused configurators

Problem

Many brands invest in configurators but struggle with adoption. If the UX is too technical or slow, users abandon the process before converting.

AI fix

The AI Configurator makes configuration feel like a conversation. It’s fast, accessible, and personalized → raises adoption and satisfaction.

No intelligent recommendations

Problem

Static interfaces don’t suggest upgrades or relevant add-ons, missing key upsell moments.

AI fix

Our system can recommend related products, accessories, or better-fit options based on context and input → drives higher order values

Behind the scenes

How the AI Configurator works

The AI Configurator is a flexible intelligence layer that integrates into any 3D or visual configurator. It listens to the customer (via text, voice, or image), understands their intent, applies built-in product logic, and outputs

A valid configuration


A valid configuration


A valid configuration


Real-time pricing


Real-time pricing


Real-time pricing


Recommendations or upgrades


Recommendations or upgrades


Recommendations or upgrades


It’s powered by natural language processing, smart configuration rules, and your product data wrapped in a conversational, brand-customizable interface.

How we work

Flexible deployment to fit your stack

You can deploy the AI configurator in three ways:

1

AI configurator add-on

For DTG-built configurators – adds conversational AI to your existing 3D tool with minimal rework

1

AI configurator add-on

For DTG-built configurators – adds conversational AI to your existing 3D tool with minimal rework

1

AI configurator add-on

For DTG-built configurators – adds conversational AI to your existing 3D tool with minimal rework

2

White-label API module

For agencies and tech teams – embeds the AI logic into any product interface with full API access and styling control

2

White-label API module

For agencies and tech teams – embeds the AI logic into any product interface with full API access and styling control

2

White-label API module

For agencies and tech teams – embeds the AI logic into any product interface with full API access and styling control

3

Custom integration package

For complex environments and enterprises – we work with you to map business rules, integrate backends (e.g., ERP, PIM, CPQ), and tailor the logic to your internal workflows

3

Custom integration package

For complex environments and enterprises – we work with you to map business rules, integrate backends (e.g., ERP, PIM, CPQ), and tailor the logic to your internal workflows

3

Custom integration package

For complex environments and enterprises – we work with you to map business rules, integrate backends (e.g., ERP, PIM, CPQ), and tailor the logic to your internal workflows

Business value

What makes this a smart investment

Faster time-to-quote

Get accurate pricing and configurations in seconds, not days

Faster time-to-quote

Get accurate pricing and configurations in seconds, not days

Faster time-to-quote

Get accurate pricing and configurations in seconds, not days

Increased conversions

Reduce drop-offs with a more intuitive buying experience

Increased conversions

Reduce drop-offs with a more intuitive buying experience

Increased conversions

Reduce drop-offs with a more intuitive buying experience

Reduced sales load

Let AI handle first-touch quoting and specs, freeing your team

Reduced sales load

Let AI handle first-touch quoting and specs, freeing your team

Reduced sales load

Let AI handle first-touch quoting and specs, freeing your team

Higher configurator adoptio

A natural interface that users actually enjoy using

Higher configurator adoptio

A natural interface that users actually enjoy using

Higher configurator adoptio

A natural interface that users actually enjoy using

Smarter upselling

Dynamic logic enables personalized product suggestions

Smarter upselling

Dynamic logic enables personalized product suggestions

Smarter upselling

Dynamic logic enables personalized product suggestions

Scalable infrastructure

Modular architecture allows MVPs, pilots, or full SaaS rollouts

Scalable infrastructure

Modular architecture allows MVPs, pilots, or full SaaS rollouts

Scalable infrastructure

Modular architecture allows MVPs, pilots, or full SaaS rollouts

Best fit

Is this solution right for you?

This solution is built for brands that sell configurable products and want to streamline customization, improve UX, and modernize their sales tools. Ideal for:

1

Furniture, fashion, and equipment brands with 3D or visual interfaces


1

Furniture, fashion, and equipment brands with 3D or visual interfaces


1

Furniture, fashion, and equipment brands with 3D or visual interfaces


2

eCommerce platforms offering made-to-order or customizable SKUs


2

eCommerce platforms offering made-to-order or customizable SKUs


2

eCommerce platforms offering made-to-order or customizable SKUs


3

Agencies building configurator flows for product-driven clients


3

Agencies building configurator flows for product-driven clients


3

Agencies building configurator flows for product-driven clients


3

Mid-size to enterprise companies looking to shorten their sales cycle and future-proof their interface


3

Mid-size to enterprise companies looking to shorten their sales cycle and future-proof their interface


3

Mid-size to enterprise companies looking to shorten their sales cycle and future-proof their interface


Our projects

See it in action

3D

Sales Platform

Téchne

Platform for automating the production, pricing, and ordering of furniture

3D

Sales Platform

Téchne

Platform for automating the production, pricing, and ordering of furniture

3D

Sales Platform

Téchne

Platform for automating the production, pricing, and ordering of furniture

Contact us

Ready to talk?

Just a quick chat to align your goals with our team

Unlock the right solution with us

Terms & Privacy Policy