Capture contacts before the price reveal with real-time 3D customization — turning anonymous traffic into same-day warm leads.
Introduction
Carvido’s background
Carvido has carved out a niche in the premium segment of the custom furniture market. They specialize in complex, large-format built-in cabinets such as walk-in wardrobes and sloped ceiling storage units. Their production is spread across several trusted manufacturers in Poland and Germany, and their business model is set up to generate high-quality results by combining components from different suppliers.
The core problem
Carvido’s sales and design process was heavily dependent on manual work. Designers created custom visualizations for each client, which was time-consuming and resource-intensive. The business was also reliant on personal involvement from its founders, which limited scalability and automation.
The goal
Carvido’s founders envisioned an eCommerce platform where customers could configure their own cabinets online, transparently understand pricing, and place orders with minimal human intervention. The ultimate goal was to create an automated system that would allow Carvido to scale without increasing internal workload or headcount.
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We want to be a good, very good eCommerce brand. We build a company who works without me or my brother.
Lukas Kaiser
Carvido
Why It Matters
The solution: A custom 3D configurator and e-commerce platform
Objectives of the 3D & CPQ solution
Automate the configuration, pricing, and quoting processes for custom-built cabinets
Offer an intuitive, user-friendly configurator that enables customers to design their ideal cabinet online
Qualify leads by allowing customers to explore configurations and pricing independently
Reduce the time and effort required by Carvido’s team for client interactions and manual quoting
Build the foundation for an eCommerce business that could operate with minimal human input
Initial scope and adjustments
During the initial planning phase, Carvido wanted a 3D configurator capable of handling their standard cabinet offerings. However, as the project evolved, it became clear that most customers required additional customization beyond standard configurations.
Through our collaborative approach, we adapted the platform to serve as both a configuration tool and a lead generation engine. The configurator helps clients visualize their custom cabinet options in 3D, while the pricing feature encourages them to engage with Carvido's team for more specialized consultation. This hybrid approach has proven to be more effective than a pure eCommerce solution for high-value custom products.
Why It Works
Product configuration and customization
The 3D configurator handles a wide range of parameters, offering customers unparalleled flexibility in designing their perfect cabinet.
Parameters managed by the configurator
Complex Configuration Option
The configurator intelligently manages several complex aspects of cabinet design:
Rules and Constraints
What makes the Carvido configurator particularly powerful is its built-in rule system that ensures every configuration is manufacturable:
Material compatibility rules between cabinet exteriors and interiors
Dimensional constraints based on manufacturing capabilities
Automatic adjustment of interior templates when dimensions change
Special handling for glass door profiles and frame combinations
Door hinge placement rules to ensure proper functionality
This rules-based approach eliminates the possibility of customers designing cabinets that cannot be manufactured, significantly reducing errors and customer disappointment.
Initial scope and adjustments
During the initial planning phase, Carvido wanted a 3D configurator capable of handling their standard cabinet offerings. However, as the project evolved, it became clear that most customers required additional customization beyond standard configurations.
Through our collaborative approach, we adapted the platform to serve as both a configuration tool and a lead generation engine. The configurator helps clients visualize their custom cabinet options in 3D, while the pricing feature encourages them to engage with Carvido's team for more specialized consultation. This hybrid approach has proven to be more effective than a pure eCommerce solution for high-value custom products.
Why It Matters
Integration and UX
System Integration
The 3D configurator was designed to integrate seamlessly with Carvido's existing WordPress website, creating a cohesive brand experience for customers. Key integration points include:
WordPress Integration: The configurator is embedded within Carvido's WordPress site, maintaining consistent branding and navigation
WooCommerce Integration: Product and pricing information is pulled directly from WooCommerce, allowing Carvido's team to manage pricing updates independently
Order Management: Completed configurations can be saved as WooCommerce orders for processing through familiar workflows
This integration approach ensures that Carvido maintains control over critical business aspects like pricing while benefiting from the advanced visualization and configuration capabilities.
User Interface Design
We designed the user interface to guide customers through a logical, step-by-step process:
The interface includes helpful visualization tools, including a dynamic ruler system that displays measurements directly on the 3D model, helping customers understand the scale of their custom cabinet.
Why It Works
3D configurator
Development Process
The development of the 3D configurator required close collaboration between our team and Carvido. The process involved:
Detailed analysis of Carvido's product structure and manufacturing constraints
Development of parametric models that could accurately represent the full range of possible configurations
Implementation of business rules to ensure all generated designs were manufacturable
Creation of photorealistic materials and lighting to showcase product quality
Optimization for web performance to ensure smooth operation across devices
Key Customization Features
The configurator includes several standout features that enhance the customer experience:
Real-time 3D Visualization: Customers can see their cabinet design from any angle with photorealistic quality
Dynamic Price Updates: As customers modify their design, the price updates in real-time (after lead capture)
Saved Configurations: Designs can be saved and shared via email or custom links
Mobile Compatibility: The configurator functions on both desktop and mobile devices
Intelligent Camera Control: Special camera behavior that improves visibility in complex configurations like U-shaped cabinets
Why It Matters
Technology stack
Our technical team selected the following tools and frameworks:
Development Challenges
Several technical challenges were overcome during the development process:
Complex Parametric Logic: Ensuring accurate, dynamic resizing of cabinets while maintaining visual quality and performance
Performance Optimization: Balancing detailed visual representation with fast loading times for web deployment
Rule Implementation: Translating Carvido's manufacturing constraints into a comprehensive rule system
Material Visualization: Creating convincing representations of various materials, including glass and painted surfaces
Camera Behavior: Developing intelligent camera controls that provide optimal views of complex cabinet configurations
WordPress & WooCommerce Integration: Developing a reliable bridge between our 3D configurator and the client's WordPress/WooCommerce setup while maintaining responsiveness and user experience quality
Price Calculation Synchronization: Implementing a system that handles complex price calculations while pulling base pricing data from WooCommerce to give Carvido control over pricing updates
Why It Works
Impact and results
The implementation of the 3D configurator and CPQ platform has transformed Carvido's business in several key ways:
Business Transformation
Lead Generation: The platform has become a powerful lead generation tool, attracting customers who qualify themselves by exploring cabinet options
Customer Qualification: The lead capture mechanism ensures that Carvido's team focuses their time on qualified prospects
Sales Process Efficiency: Reduced time spent on manual design creation, allowing the team to focus on consultation and closing sales
Scalable Operations: Created the foundation for business growth without a proportional increase in staff
Customer Experience Improvements
24/7 Accessibility: Customers can explore cabinet options at any time, from anywhere
Design Transparency: Clear visualization of options helps customers better understand what they're purchasing
Informed Decision-Making: Dynamic pricing (after lead capture) helps customers make decisions within their budget constraints
Confidence in Quality: The high-quality 3D visualization demonstrates Carvido's commitment to quality
Why It Matters
Future plans
Based on the success of the initial implementation, Carvido is planning several enhancements to the platform:
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